Having a dedicated and a visionary CEO,
AirAsia seem to be driving itself to a well performing volatility. In
articulation of this fundamental performance, the low cost airline are
utilizing the presence of the new media as one of the key factors that
facilitate its business operation especially in the marketing site.
Sited
from AirAsia’s official website, it is stated that AirAsia’s facebook fanpage
has more than 190,000 fans currently and making a record of being the first
airline with 100,000 fans on facebook. Realizing the need of disseminating
messages in the fastest way and able to reach a widely audiences, this airline
really taking it seriously when it comes to the use of new media in their
marketing strategies. The fanpage constantly updates on new promotions,
discussion and notes shared by both employees and fans.
Apprehended
in becoming the pioneer of using new media, AirAsia has also created a link to
twiter on the fanpage, inviting its fans to follow the company on Twitter for
the latest news and deal updates. Currently, AirAsia’s twitter account has more
than 20,000 followers which could be very positive and promising.
Not
only facebook and twitter , AirAsia also up level itself to be the best among
rest of its competitors by blogging their current updates and informations.
This approach of blogging started in July28, 2008. The features include in this
blog varies from contained travel-related stories and announcements posted by
readers and employees.
Not
only focusing on positive feedback, in the use of blog, AirAsia also entertain
constructive criticisms pertaining to their operation and customer service.
This practice of exploitation of the new media especially the social network,
proves in creating a platform for AirAsia to react and respond quickly to customer’s displeasure, thus engaging and
establishing a better relationship with its customers.
MOHAMAD FADHIL BIN MOHAMMAD FAHROZI
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