The concept
for new media technology
got its start in the 1960s. With the rise of modern computer technology, the idea of information exchange through
the medium became a powerful application. Based from the review on “The Magic
Communication Machine” the study of the internet as well other new technologies
are having on three categories which are Public relation professionals,
journalist and the general public. Besides that, perceived credibility of the
Internet, and studies the impact the new technologies are having on
relationships between journalists and those who practice public relations.
As the
world's largest information source, the Internet provides the public relations
industry with an exciting communication medium offering unlimited message
dissemination potential. Based form the journal, new communication technologies
and the internet are changing the way people live and for the journalist,
internet made their jobs easier and enhanced the quality of their task. For
today, journalists now rate e-mail equal to the telephone as the preferred
medium for interviewing news sources as well journalists report they regularly
use the Internet when gathering information for news stories.
The most
important component in credibility and believability of internet information is
the source of the information. Some web sites are considered more credible than
others, and some sources are more believable than others. On the other hand,
the impact of new media technologies is the way people communicate with one
another. Through new media technologies people are freely to give their opinion
either positive or negative but back to the communication feedback, there is no
face to face communication but the ‘magic’ communication done all the
communication process and this can led to low self-esteem of community in the
future.
Reviewed by: Nabilah Binti Mofti
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