Some people said that, someone can’t
be a public relations people or practitioners without noticing that nowadays,
many newspaper and magazines have been moved to the online form. Maybe it is
not fully being changed but it slowly changed to that form.
Next, news outlets are actually
merging without our conscious and online publications are here to stay and
become quickly a primary outlet for public relations people or specialist to
tell and sell their stories to make people out there knows about the company or
organization.
SEO becomes common place in the
corporate world, and we constantly hearing about YouTube, Facebook and others.
A strong social networking campaign can set the PR practitioner’s competitors
apart from them and helps to promote the business.
Blogging phenomenon has become
mainstreams with the entries of videos, photos and specific subject in the
blogs. Some of these blogs describe personal experiences, others feature
specialized industry news. The goal for a PR specialist is to reach the blogs
that bring the added values that comes from these outlets.
Next, the second popular social media
is podcasting. Podcasting includes online streaming and broadcasting of video
or audio messages. Both types can be used to promote problems and suggest solutions.
Podcasting is measurable because it can tell how many people are downloading
the podcasts.
In conclusion, Public relation
practitioner can improve the social media that they use now in order to
increase the effectiveness of their company’s or organization’s communication
with the public. Besides that, it will help to strengthen the reputation of the
company in the eyes of public in terms of gauging with people.
Reviewed by Noraini binti Abd Rahman
No comments:
Post a Comment