Everyone is blogging.
Search engine optimization (SEO) is common place in the corporate world and you
cannot turn around without hearing something about YouTube or MySpace. A strong
social media strategy can really set your company apart from the competition
and extend your business' thought leadership outreach and touch a broader
audience. Public relations professionals can help their companies or clients
navigate these new waters.
Blogging is the great
equalizer as more people are getting information from these citizen
journalists-the key as a PR executive is to cut through the clutter and make
sure you are reaching those legitimate blogs to bring your client the added
value that can come from these outlets.
Podcasting offers
controlled production and messaging. It's inexpensive and excellent for
promoting a problem and evangelizing the solution. And finally, it's
measurable. You can easily tell how many people are downloading your podcast.
Your PR firm should help you identify opportunities to partner with key outlets
and industry partners to develop a podcast as well as assist you in the
development of content.
Reviewed by: Siti Khadijah Razali
(2009391651)
Source by: http://www.aboutpublicrelations.net
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