In
Today’s world, both Television and the Internet are converging changing
behavior of the viewers. New media technologies especially the Internet have
become human number one source in gaining information, socializing, networking,
entertainment and so on.
According
to Paul Lee, research director at Deloitte said that the emerging of both
television and web or the internet was driven not by technology but the users
themselves.
The
developing in technology of television remains it to be watched however by computers
or tablets, or on hybrid devices that converge both television and internet
connectivity.
Users
prefer online video as a medium and web-based applications are being adapted
for TV.
According
to Barnaby Benson, head of development at eano.tv, predicts online and TV
convergence will blur the conventional boundaries of both platforms. "One effect is to make brands more like
broadcasters and websites more like TV channels for a brand," says
Benson.
What I can conclude is, the word
“convergence” itself was rarely heard in the last century but the worldwide
trend is now towards convergence of different communication functions,
technologies and service onto a common platform.
Convergence
has resulted in applications such as mobile TV which lets people watch
television on their mobile phones and broadband connections that enable data, Internet
access and voice to be carried over a common pipe. This in turn gave rise to
the concept of a converged digitally connected homes and personal
communications.
In
that same way, the convergence of services, platforms and technologies results
in the creation of a myriad of other services and technologies. These trends
drove regulators and service providers to adapt. Regulators especially had to
adapt their organizational structure, purpose and regulatory framework to facilitate
and take advantage of the changes convergence brought about.
Reviewed by Sarah
IlianaBinti Mohammad Salleh (2009713675)
Website: http://www.guardian.co.uk/media-tech-law/tv-internet-youtube-online-video
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