Smartphone Apps for PR People

In the world hunger for technology today, the use of smartphone were increasing every year. Smartphone were used for various causes in the society. With the wide spread of mobile internet technology, carrying a smartphone in the pocket is equivalent to carrying a bulky computer with a bulky internet router wherever we go. 

There are plenty of smartphone producer throughout the world and the innovation doesn't stop there. With a great smartphone, comes the requirement of various software and application that we can imagine today. there are various companies that provide these applications for the smartphone users and some of it are Google (android), Apple, Blackberry. these 3 providers are among the biggest contributor to the 'apps' world.

In the achievement of today's media technology, these kind of advantage really help Public Relations work to be much easier. According to a company called Proton Products LLC of Newtonville, a research and development of a new smartphone apps is currently ongoing and it was called Proton PR 007. The apps consist of various useful tool for PR in their daily basis working environment. They claimed that the new apps will replace 75% of the task PR people find most difficult.

With the widespread usage of smartphone, especially within PR practitioner themselves, the apps will be the best tool to use and the new media technology will certainly change the way we look at Public Relations industries and marketing today. Furthermore, these type of technological advancement that will delivers accuracy and time saving effort to produce a wonderful work.

source:http://www.theprcoach.com/new-pr-smartphone-app-will-transform-pr/

            http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

JOARIEF JOHANN BIN ARIEF THAM 

2009358295

Social Media; The Communication Tool of Our Generation

Social media is indeed the best and most effective tool of communication that is utilized by every one ever since online networking became a necessity in early 2000’s. The most popular social media websites that everybody uses today is widely dominated by Facebook and Twitter; everybody has an account.

Recently, a video regarding Joseph Kony, a warlord of Lord’s Resistance Army that abducts children, turning them into soldiers or sex slaves went viral.

The video played with viewers’ emotions; we experience warm fuzzy feelings at the birth of the narrator’s son, then we are slowly filled with anger and disgust with what Kony is doing. We even get goosebumps watching The Invisible Children’s efforts in spreading the Stop Kony 2012 Campaign.

With the power of Facebook and Twitter, the video was quickly shared, causing the Stop Kony 2012 to be an immediate trend among social media users.

Whether or not the whole campaign is a scam, we cannot deny that social media has got to be the most powerful communication tool nowadays. It is amazing how today, the Internet is using the Agenda Setting Theory in a whole new level.

Dyg Zainatull Aqma binti Abg Zulkarnain

2009950323

Source: http://www.marketingzen.com/social-media-lessons-from-the-kony-2012-campaign/

iPad by Apple

The technology of tablet pc has been introduced to people since 10 years ago. In 2010, the Apple’s company has produced the new tablet pc called iPad. Since the invention of iPad has been introduced towards people, nothing besides to ease the people work. It makes our work easier and faster to accomplish. As a result, iPad has set the record as the most selling and preferable tablet pc of all time.         

As usual, most Apple product is easy to hold as it’s designed to suits the user hands. The design has made its user to comfortable when using the device. As a PR practitioner, the comfortable of a device is a must as they need to use the device at all time in dealing with works. With a clear and good display screen, iPad promises its user with a quality of image.

iPad has come with its new interactive software. Most of this software enables the PR practitioner to work faster and efficient from before. With the interactive menu screen, easier for the PR practitioners to browse the internet to search for information and any current issue that has the potential to affect their constituencies. Besides that, the easy access to the internet provided by iPad has improved the way of communication between the PR practitioners and its constituencies especially the public. The easy access on website such as Twitter, Facebook, Youtube and many other social networking benefits the PR practitioner which now they can communicate faster and efficiently with the audience at a huge scale. Hence the feedback and response from the public can also be collected at a short period of time.                

Most of the applications that provided in the iPad may help the PR practitioner to gain information hence with information and knowledge may prepare us in handling with the constituencies at any circumstances. For example applications such an email, we can receive and send files, attachments, image, audio clip and video clip. Thus communication between constituencies may accomplish faster and effective. Besides other applications enable us to share our news, information, ideas and thoughts in an interactive ways such by posting a video or slideshow relates with the company. It helps the communication more interesting and interactive to pay attention. All these actions can build and maintain a strong relationship with our constituencies such as the public, media and share holders. Other applications such as Yahoo Entertainment, Worlds Today may help us to seek what are the trends, news and events takes place in the public. Also to look forward with the government policy that is potentially to affect the company operation in future.

As a conclusion, the innovation of tablet pc such iPad has helped the PR practitioner to communicate effectively with its constituencies. Thus the effective communication can build and maintain stable relationship. 

Reviewed by : Abdul Warith Ibrahim

Link : http://www.engadget.com/2010/04/03/apple-ipad-review/

New Media’s Impact on Society by James S. Gula

This article mostly informs us about the rapid changing in society including working environment, cultural changes and the publics. Basically, James S. Gula did mention a few important points on how new media such as The Internet, social networks and others affect and has changed the way we see others as well as the way we see the world.

In his article, he attempt to relate to the cultural changes that have taken place due to in good part to the technological advances, but more importantly the way in which new media is shaping our culture because of the transformation in which we receive our information. He will also express how new media can influence social appearance, values, and behaviors through the specific use of several new media channels and how marketing communication programs can leverage this phenomenon.

The enlightening piece that has opened his eyes to the changes in the mass communication was the explanation by Chris Anderson in his book, The Long Tail. He states that “the theory of the Long Tale is that our culture and economy is increasingly shifting away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) as the head of the demand curve and toward a huge number of segments in the tail” (Scott 18).

Apart from that, James S. Gula also mention that the new media in combination with enhanced technology has changed the way we see others as well as the way we see the world. The advent of the internet has opened a completely different profitability model that has influenced marketers into revamping the marketing strategy from mass appeal to a segmented approach. The content of websites needs to be divvied up accordingly by creating separate messages specifically designed for separate audiences within the media channel that it applies to. Therefore, each design in the websites must be segmented for different audiences so that the specific audiences recognize which messages are directed to them.

More and more people are turning into to the internet either to create a network, searching for jobs or even build and maintain their professional networks status of employment. For example, Linked-in and Facebook which has been growing at a rate of 200% a year. Goal seeking organizations can benefit from viral marketing communications programs. Viral Marketing is perhaps the most compelling of the new media channels in because of its alluring, compelling, and infectious nature.

To summarize, our society has been directly impacted through the new media channels created by the advancing information technologies. We as a society have become immune to a seemingly endless barrage of commercial messages that we endure from the moment we wake until the time we bed down for the evening from all media channels.

Reviewed by Amirul Ashraf Bin Ruslan.

The blogosphere and public relations

New media is the one of the types of medium that public relation practitioner used most in order to disseminate information about the organization they belong to. According to many researches that being conducted many of the researcher agree that, World Wide Web among communication professionals has increased in the last few years, improving productivity and efficiency, two-way communication, research, and issues communication thereby enhancing management role enactment and perceived decision-making power. Thus, it is not something surprise when many public relations practitioner had used blogosphere as one of the medium to still connect to their audiences.

Many public relation practitioner had a false thought when they think that their publics will still interact with their official website rather that the blog itself. This is the wrong thoughts that many of the public relations make and will tend to neglect the blog itself. Supposed be, public relation practitioner should given this new and powerful medium for communicating with the public, it seems logical that public relations professionals would begin experimenting with blogs as a communication tool. In conclusion, blogs represent an opportunity for communication professionals like public relations practitioners to monitor less formal, word-of-mouth type of communication about their organizations or clients.

From: http://www.emeraldinsight.com.ezaccess.library.uitm.edu.my/journals.htm?issn=1363-254X&volume=13&issue=3&articleid=1805873&show=html

Reviewed by Amni Nursabrina Abdul Rahman

2010380583

New Media Technologies on Public Relations and its Challenges

 

New media technologies has emerged and evolved day by day in our society and work fields. It developed fast and has been used widely by the people through out the world. It consists of the blogging, Internet news services, writing for cross-media delivery, web publishing, multimedia news releases, and the used of interactive content. It involves public relations practitioner that need to move accordingly with the development of new media technologies in order to fulfill all the tasks demanded.

            New media or modern technologies do give consequences towards the public relations practice both pros and cons. As taken and reviewed from the journal on “A Review of the Impact of New Media on Public Relations: Challenges for terrain, practice and education”, it stated that public relations practitioners are facing many kind of challenges in order to cope and move accordingly with the new media technologies. The challenges occur in the public relations job perspectives and their work performances.

For instant, PR practitioners will have more pressure in order to provide instant content, messages and updates to their targeted audiences that demand for immediate updates. They will also have strain relationship with their colleagues, senior staff and IT team due to the constraint when using the new media technologies. Thus, they need to form stronger alliances and engages with the organization’s legal advisers.

An organization may also get involve in ghost-writing a blog or flogging which means fake blogging when they need to grab the attention of the key audiences and fulfill the demands of new media technologies. Not only that, when an organization are very aware of the new media developments, they would not realize and consider the full implications of doing so (James).

In order to cope with the challenges they should have more technical skills, improve and get the extra knowledge on the usage of the new media if one wants to embrace the existence of the new technologies. Even though public relations practitioner are trying hard to adapt with the development of new media, they should consider the target publics either they have access to new media technologies or not. 

Retrieved from www.pria.com.au [A review of the impact of new media on public relations: Challenges for terrain, practice and education].

Reviewed by Aminah Munirah Ahmad Hishamuddin.

Hey People,

Like what I mentioned previously, i was never good with creating a blog so this is the basic and perhaps the best that i can do.

As assigned, this week, Mimi and Warith is responsible for getting the first two review.

So.... keep posting y'oll