In the world hunger for
technology today, the use of smartphone were increasing every year. Smartphone
were used for various causes in the society. With the wide spread of mobile
internet technology, carrying a smartphone in the pocket is equivalent to carrying
a bulky computer with a bulky internet router wherever we go.
There are plenty of smartphone producer throughout the world and
the innovation doesn't stop there. With a great smartphone, comes the
requirement of various software and application that we can imagine today.
there are various companies that provide these applications for the smartphone
users and some of it are Google (android), Apple, Blackberry. these 3 providers
are among the biggest contributor to the 'apps' world.
In the achievement of today's media technology, these
kind of advantage really help Public Relations work to be much easier.
According to a company called Proton Products LLC of Newtonville, a research and
development of a new smartphone apps is currently ongoing and it was called
Proton PR 007. The apps consist of various useful tool for PR in their daily
basis working environment. They claimed that the new apps will replace 75% of
the task PR people find most difficult.
With the widespread usage of
smartphone, especially within PR practitioner themselves, the apps will be the best
tool to use and the new media technology will certainly change the way we look at
Public Relations industries and marketing today. Furthermore, these type of
technological advancement that will delivers accuracy and time saving effort to
produce a wonderful work.
JOARIEF JOHANN BIN ARIEF THAM
2009358295
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