The blogosphere and public relations

New media is the one of the types of medium that public relation practitioner used most in order to disseminate information about the organization they belong to. According to many researches that being conducted many of the researcher agree that, World Wide Web among communication professionals has increased in the last few years, improving productivity and efficiency, two-way communication, research, and issues communication thereby enhancing management role enactment and perceived decision-making power. Thus, it is not something surprise when many public relations practitioner had used blogosphere as one of the medium to still connect to their audiences.

Many public relation practitioner had a false thought when they think that their publics will still interact with their official website rather that the blog itself. This is the wrong thoughts that many of the public relations make and will tend to neglect the blog itself. Supposed be, public relation practitioner should given this new and powerful medium for communicating with the public, it seems logical that public relations professionals would begin experimenting with blogs as a communication tool. In conclusion, blogs represent an opportunity for communication professionals like public relations practitioners to monitor less formal, word-of-mouth type of communication about their organizations or clients.

From: http://www.emeraldinsight.com.ezaccess.library.uitm.edu.my/journals.htm?issn=1363-254X&volume=13&issue=3&articleid=1805873&show=html

Reviewed by Amni Nursabrina Abdul Rahman

2010380583