Monday, 26 March 2012


iPad by Apple
The technology of tablet pc has been introduced to people since 10 years ago. In 2010, the Apple’s company has produced the new tablet pc called iPad. Since the invention of iPad has been introduced towards people, nothing besides to ease the people work. It makes our work easier and faster to accomplish. As a result, iPad has set the record as the most selling and preferable tablet pc of all time.         
As usual, most Apple product is easy to hold as it’s designed to suits the user hands. The design has made its user to comfortable when using the device. As a PR practitioner, the comfortable of a device is a must as they need to use the device at all time in dealing with works. With a clear and good display screen, iPad promises its user with a quality of image.
iPad has come with its new interactive software. Most of this software enables the PR practitioner to work faster and efficient from before. With the interactive menu screen, easier for the PR practitioners to browse the internet to search for information and any current issue that has the potential to affect their constituencies. Besides that, the easy access to the internet provided by iPad has improved the way of communication between the PR practitioners and its constituencies especially the public. The easy access on website such as Twitter, Facebook, Youtube and many other social networking benefits the PR practitioner which now they can communicate faster and efficiently with the audience at a huge scale. Hence the feedback and response from the public can also be collected at a short period of time.                
Most of the applications that provided in the iPad may help the PR practitioner to gain information hence with information and knowledge may prepare us in handling with the constituencies at any circumstances. For example applications such an email, we can receive and send files, attachments, image, audio clip and video clip. Thus communication between constituencies may accomplish faster and effective. Besides other applications enable us to share our news, information, ideas and thoughts in an interactive ways such by posting a video or slideshow relates with the company. It helps the communication more interesting and interactive to pay attention. All these actions can build and maintain a strong relationship with our constituencies such as the public, media and share holders. Other applications such as Yahoo Entertainment, Worlds Today may help us to seek what are the trends, news and events takes place in the public. Also to look forward with the government policy that is potentially to affect the company operation in future.
As a conclusion, the innovation of tablet pc such iPad has helped the PR practitioner to communicate effectively with its constituencies. Thus the effective communication can build and maintain stable relationship. 

Reviewed by : Abdul Warith Ibrahim
Link : http://www.engadget.com/2010/04/03/apple-ipad-review/

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